At Hawaiian Airlines, we are all about welcoming our guests with Hawaiian hospitality and aloha, and taking care of our people, our home, and the communities we serve. Join our ‘ohana and be a part of an exciting team of professionals dedicated to serving our kama‘āina and introducing our islands to the world!
Position Summary
The Coordinator, Direct and Email Marketing is responsible for ensuring the successful execution of the company’s direct and email marketing programs that directly impact how we deliver our superior guest experience. This is a highly collaborative role that interfaces with many internal departments and external partners. The ideal candidate for this role must be detail-oriented, organized, creative, have excellent written and analytical skills, and be adaptable in a fast-paced environment.
Key Responsibilities
- Responsible for deployment of email campaigns from start to finish
- Work directly with internal/external partners to coordinate campaign development
- Execute marketing strategies through written creative briefs and business requirement documents
- Ensure accuracy (spelling, grammar, price points, brand standards, testing and segmentation) is properly implemented within email campaigns
- Track and generate performance reports for email campaigns
- Works closely with other departments to understand and develop necessary data infrastructures for complex audience targeting
- Involved in strategy meetings for overall email campaigns
- Serve as email marketing business partner and channel matter expert
- Support other department programs as directed
- Other duties as assigned
Minimum Requirements
- High school diploma or equivalent education
- Experience in email marketing with mid to large company or email agency
- Content development or editing experience
- Excellent written and oral communication skills
- Basic understanding of data marketing best practices
- Understanding of email marketing systems and technologies
- Able to manage and execute from a list of varying assigned tasks
**Hawaiian Airlines is regulated by the Department of Transportation (DOT - regulation, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of Marijuana, Cocaine, Opioids, PCP (Phencyclidine), and Amphetamine prior to any offer of employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Hawaiian Airlines and any employment offer will be withdrawn.
Preferred Qualifications
- Experience managing multi-variate testing campaigns, reporting, and analysis to optimize email performance
- Experience with real-time send optimization technology platforms
- Experience with email HTML coding, data payload based email deployments, and database integrations
About Hawaiian Airlines
Now in its 94th year of continuous service, Hawaiian is Hawaiʻi's biggest and longest-serving airline. Hawaiian offers approximately 150 daily flights within the Hawaiian Islands, and nonstop flights between Hawaiʻi and 15 U.S. gateway cities – more than any other airline – as well as service connecting Honolulu and American Samoa, Australia, Japan, New Zealand, South Korea and Tahiti.
Consumer surveys by Condé Nast Traveler and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawaiʻi. In 2022, the carrier topped Travel + Leisure’s 2022 World’s Best list as the No. 1 U.S. airline and was named Hawaiʻi's best employer by Forbes. Hawaiian® led all U.S. carriers in on-time performance for 18 consecutive years (2004-2021) as reported by the U.S. Department of Transportation.
The airline is committed to connecting people with aloha by offering complimentary meals for all guests on transpacific routes and the convenience of no change fees on Main Cabin and Premium Cabin seats. HawaiianMiles members also enjoy flexibility with miles that never expire. As Hawai‘i’s hometown airline, Hawaiian encourages guests to Travel Pono and experience the islands safely and respectfully.
Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow Hawaiian’s Twitter updates (@HawaiianAir), become a fan on Facebook (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian’s LinkedIn page.
For media inquiries, please visit Hawaiian Airlines’ online newsroom.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
